Welcome to Specialty Marketing Group

Specialty Marketing Group is a Midwest-based sales agency, focusing on the toy and gift market. We represent esteemed manufacturers and distributors to an every-growing customer base of independent retailers, catalog customers, mid-tier chains and national accounts. We pride ourselves in partnering with top toy brands to bring unique, quality products—as well as a high level of service– to our valued customers.


Our knowledgeable and service-oriented sales representatives cover the Midwest. Founded in 1999, we are based in Huntley, Illinois with a permanent showroom at the Minneapolis Gift Mart.


Our sales team partners with top toy and gift manufacturers to bring exciting products to the retail marketplace. We sell to a wide range of customers, including independent specialty stores, mid-tier accounts, catalog customers and some regional and national chains.


Our dedicated road reps cover Illinois, Indiana, Michigan, Ohio, North Dakota, South Dakota, and Wisconsin. We also attend various trade shows throughout the year, including NY Toy Fair, ASTRA Marketplace, and Minneapolis Gift Show. Please visit our permanent showroom at the Minneapolis Mart!

Visit Our Showroom

We invite you to visit the Specialty Marketing Group Showroom, located at the Minneapolis Mart, 10301 Bren Road West, Minnetonka, MN. We feature new products from our vendors during 6 Gift Shows per year.